--- title: The coach driver’s syndrome description: The coach driver’s syndrome Lainox is studying the role of technological innovation in the kitchen by listening to a wide variety of opinions. One of the o image: https://journal.lainox.com/hubfs/Imported_Blog_Media/news1.jpg --- - Language - ![ Chinese ](https://journal.lainox.com/hubfs/raw_assets/public/Lainox_February2022/images/flag/cinese.svg) Chinese ![Arrow](https://journal.lainox.com/hubfs/raw_assets/public/Lainox_February2022/images/white-arrow.svg) - [![ Czech ](https://journal.lainox.com/hubfs/raw_assets/public/Lainox_February2022/images/flag/cecoslovacco.svg) Czech](https://journal.lainox.com/cs/the-coach-drivers-syndrome) - [![ German ](https://journal.lainox.com/hubfs/raw_assets/public/Lainox_February2022/images/flag/tedesco.svg) German](https://journal.lainox.com/de/the-coach-drivers-syndrome) - [![ Greek ](https://journal.lainox.com/hubfs/raw_assets/public/Lainox_February2022/images/flag/greco.svg) Greek](https://journal.lainox.com/el/the-coach-drivers-syndrome) - [![ English ](https://journal.lainox.com/hubfs/raw_assets/public/Lainox_February2022/images/flag/inglese.svg) English](https://journal.lainox.com/en/the-coach-drivers-syndrome) - [![ English (US) ](https://journal.lainox.com/hubfs/raw_assets/public/Lainox_February2022/images/flag/english-us.svg) English (US)](https://journal.lainox.com/en-us/the-coach-drivers-syndrome) - [![ Spanish ](https://journal.lainox.com/hubfs/raw_assets/public/Lainox_February2022/images/flag/spagnolo.svg) Spanish](https://journal.lainox.com/es/the-coach-drivers-syndrome) - [![ French ](https://journal.lainox.com/hubfs/raw_assets/public/Lainox_February2022/images/flag/francese.svg) French](https://journal.lainox.com/fr/the-coach-drivers-syndrome) - [![ Croatian ](https://journal.lainox.com/hubfs/raw_assets/public/Lainox_February2022/images/flag/croato.svg) Croatian](https://journal.lainox.com/hr/the-coach-drivers-syndrome) - [![ Hungarian ](https://journal.lainox.com/hubfs/raw_assets/public/Lainox_February2022/images/flag/ungherese.svg) Hungarian](https://journal.lainox.com/hu/the-coach-drivers-syndrome) - [![ Italian ](https://journal.lainox.com/hubfs/raw_assets/public/Lainox_February2022/images/Italian.svg) Italian](https://journal.lainox.com/it/the-coach-drivers-syndrome) - [![ Korean ](https://journal.lainox.com/hubfs/raw_assets/public/Lainox_February2022/images/flag/coreano.svg) Korean](https://journal.lainox.com/ko/the-coach-drivers-syndrome) - [![ Dutch ](https://journal.lainox.com/hubfs/raw_assets/public/Lainox_February2022/images/flag/olandese.svg) Dutch](https://journal.lainox.com/nl/the-coach-drivers-syndrome) - [![ Polish ](https://journal.lainox.com/hubfs/raw_assets/public/Lainox_February2022/images/flag/polacco.svg) Polish](https://journal.lainox.com/pl/the-coach-drivers-syndrome) - [![ Romanian ](https://journal.lainox.com/hubfs/raw_assets/public/Lainox_February2022/images/flag/rumeno.svg) Romanian](https://journal.lainox.com/ro/the-coach-drivers-syndrome) - [![ Russian ](https://journal.lainox.com/hubfs/raw_assets/public/Lainox_February2022/images/flag/russo.svg) Russian](https://journal.lainox.com/ru/the-coach-drivers-syndrome) [![Lainox](https://journal.lainox.com/hubfs/raw_assets/public/Lainox_February2022/images/logo.svg "Lainox")](https://lainox.it/it/) - [Lainox](https://lainox.it/zh/) - [我们](https://lainox.it/zh/noi/) - 我们的价值观和每个项目背后的故事。 - [公司总部](https://lainox.it/zh/sede/) - 您想拜访我们的公司总部吗？我们在维托里奥威尼托欢迎您的到来。 - [加入我们](https://lainox.it/zh/lavora-con-noi/) - 在Lainox，我们是一个大家庭。您想与我们并肩作战吗？将您的简历发送给我们，我们将与您联系。 - [可持续性](https://lainox.it/zh/sostenibilita/) - 我们为地球设计 - [联系方式](https://lainox.it/zh/contatti/) - 与我们联 - [解决方案](https://lainox.it/zh/) - [餐厅](https://lainox.it/zh/ristoranti/) - 了解为什么在餐厅使用组合烤箱很方便，以及如何节省能源 - [糕点和面包店](https://lainox.it/zh/pasticceria-e-panificazione/) - 供于糕点和面包店的专业通风烤箱系列 - [小酒馆和酒吧](https://lainox.it/zh/bistro-e-bar/) - 供于小餐馆和酒吧的专业烤箱 - [超级市场](https://lainox.it/zh/supermarkets/) - 供于美食和鸡肉的烤箱 - [餐饮及大型企业](https://lainox.it/zh/catering-e-grandi-business/) - 供于重型工业及专业餐饮的烤箱 - [热情与美食](https://lainox.it/zh/appassionati-gourmet/) - 家用厨房专业烤箱 - [产品系列](https://lainox.it/zh/) - [Naboo 5.0](https://lainox.it/zh/naboo-50/) - 事物的进化 - [Aroma Naboo 5.0](https://lainox.it/zh/aroma-50/) - 满足您日常的面包类和甜点类地烘焙 - [Sapiens boosted](https://lainox.it/zh/sapiens/) - 功能更强大、效率更高、体积更小 - [Oracle](https://lainox.it/zh/oracle/) - 纯粹的速度 - [Neo 24 hours](https://lainox.it/zh/neo-24-hours/) - 进入 Combifreeze 时代 - [Zoom](https://lainox.it/zh/zoom/) - 专注于您的厨房组织 - [Naboo@home](https://lainox.it/zh/naboo-at-home/) - 家用厨房中的专业烤箱 - [客户服务](https://lainox.it/zh/) - [Nabook](https://nabook.cloud/nabook/index.ic) - 选择您喜欢的食谱，创建菜单和购物清单。 走进Nabook世界。 - [配置](https://configurator.lainox.com/) - 根据您的需求选择产品，选择可用的附件进行配置，并索要个性化报价 - [商业服务](https://lainox.it/zh/business-service/) - 请联系我们的专属服务 - [服务与规划](http://www.service-planner.lainox.it/) - 您是否每天都要向客户介绍我们的公司？登录此处以享用我们为您设计的工具。 - [服务中心](https://lainox.it/zh/centro-assistenza/) - 您是否有问题或不了解如何充分利用我们的某个产品？ - [Lainox世界](https://lainox.it/zh/) - [代言见证](https://lainox.it/zh/testimonial/) - 客户选择使用Lainox改变其烹饪风格的满意度。 - [演示](https://lainox.it/zh/live-cooking-show/) - 您是厨师吗？您对挑战充满渴望吗？找到离您最近的Lainox Kitchen Triathlon，让您的烹饪风格广为人知。 - [展会活动](https://lainox.it/zh/fiere/) - 无人与我们争锋！来展会亲自发现吧。 - [新](https://journal.lainox.com/zh) - 随时了解Lainox的动向。 - [Lainox YouTube Channel](https://www.youtube.com/channel/UCwEYkqOir8xbojEPR9XRyBw) - 给选择最佳的您的专属频道。 - [电子期刊](https://lainox.it/zh/newsletter/) - 我们的产品受到您的青睐了吗？也让我们的故事征服您吧，订阅我们的电子期刊。 - [加入我们](https://lainox.it/zh/lavora-con-noi/) - 在Lainox，我们是一个大家庭。您想与我们并肩作战吗？给我们发送简历，我们将与您联系。 - [专家建议](https://journal.lainox.com/en/lainox-professional-ovens-tools-and-solutions-for-efficient-high-performance-and-connected-kitchens) - 遵循我们的建议，始终为您的厨房选择最好的产品 ![The coach driver’s syndrome](https://journal.lainox.com/hubfs/Imported_Blog_Media/news1.jpg) # The coach driver’s syndrome Lainox is studying the role of technological innovation in the kitchen by listening to a wide variety of opinions. One of the opinions that had the greatest impact on us, and which we feel reflects us as a company is shown below... In my job as a consultant all over the world and from working with both equipment users and producers, the question about what type of approach a manufacturer should take towards innovation often comes up. In my many years of experience, I have asked this type of question to companies dozens of times and they all answered in the same way, apart from a select few: “We focus on the requirements of the users of our equipment and we ask them what they need, and on the basis of their requests, we develop new products”. My immediate reaction is always the same: “Can this really be called innovation?” Let’s take a look at the innovation of cars. If we had asked a coach driver how to improve his working life in his time, he would have concentrated on what he was familiar with: a more comfortable carriage, better shock absorption, softer reins, etc. It is unlikely that he would have thought of anything that differed from what he already knew. Unfortunately, this so-called “coach driver’s syndrome” can be found in most companies in our sector. What I have been trying to get the companies I work with to understand for the last few years is, that if they truly want to be innovative in the world of food service equipment, they cannot simply stop and listen to what the “coach drivers” tell them they want. They must force themselves to imagine what does not yet exist, while obviously focusing on the requirements of those who actually work in kitchens. To do this, they need to have a strong relationship with people who work in kitchens, foster an in-depth technical knowledge in their R&D department, and above all, possess a visionary and pioneering spirit. Only in this way can something be created that truly makes a difference. Antoine Remi Gastronomic Consultant - [![](https://journal.lainox.com/hubfs/raw_assets/public/Lainox_February2022/images/floating-icons/chef-hat.svg) 演示](https://lainox.it/zh/kitchen-triathlon/) - [![](https://journal.lainox.com/hubfs/raw_assets/public/Lainox_February2022/images/floating-icons/nabook.svg) Nabook](https://nabook.cloud/nabook/index.ic) - [![](https://journal.lainox.com/hubfs/raw_assets/public/Lainox_February2022/images/floating-icons/ovennew.svg) 配置](https://configurator.lainox.com) - [![](https://journal.lainox.com/hubfs/raw_assets/public/Lainox_February2022/images/floating-icons/chat.svg) 服务中心](https://lainox.it/zh/centro-assistenza/) - [![](https://journal.lainox.com/hubfs/raw_assets/public/Lainox_February2022/images/floating-icons/reserved-area.svg) 保留区](https://www.service-planner.lainox.it/) ![go to top](https://journal.lainox.com/hubfs/raw_assets/public/Lainox_February2022/images/up.svg)Top [![Lainox](https://journal.lainox.com/hubfs/raw_assets/public/Lainox_February2022/images/logo.svg "Lainox")](https://lainox.it/it/) ##### LAINOX Ali Group S.r.l. a Socio Unico Via Schiaparelli 15 · Z.I. S.Giacomo di Veglia 31029 · Vittorio Veneto (TV) · Italy Cap. Soc. Euro 50.000.000 I.V. · Reg. Impr. MI · CF/P.IVA 10123720962 · codice C.I.D. DR1A0IN - [Cookie](https://www.iubenda.com/privacy-policy/67309354/cookie-policy/) - [Privacy](https://www.iubenda.com/privacy-policy/67309354/) - [![Facebook](https://journal.lainox.com/hubfs/raw_assets/public/Lainox_February2022/images/facebook.svg)](https://www.facebook.com/Lainox.Ali) - [![Linkedin](https://journal.lainox.com/hubfs/raw_assets/public/Lainox_February2022/images/linkedin.svg)](https://www.linkedin.com/company/10515281) - [![Twitter](https://journal.lainox.com/hubfs/raw_assets/public/Lainox_February2022/images/twitter.svg)](https://www.twitter.com/LainoxAli) - [![Instagram](https://journal.lainox.com/hubfs/raw_assets/public/Lainox_February2022/images/instagram.svg)](https://www.instagram.com/lainoxali/) - [![Youtube](https://journal.lainox.com/hubfs/raw_assets/public/Lainox_February2022/images/youtube.svg)](https://www.youtube.com/channel/UCwEYkqOir8xbojEPR9XRyBw) ![Ali](https://journal.lainox.com/hs-fs/hubfs/raw_assets/public/Lainox_February2022/images/ali.png?width=178&name=ali.png "Ali")